Not all brands are born to conquer — but all must earn their right to stay. In this second volume of Strategic Growth Management, I break down one of the most overlooked growth levers in business: portfolio role clarity. Whether
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Whether you're starting out or leading a sales team, this training path will help you close more deals, lead with clarity, and grow your revenue.
B2B Sales Fundamentals
Designed for newcomers or career-switchers. Master the mindset, outreach basics, and CRM discipline needed to succeed in B2B sales
Covers the basics of B2B sales including B2B vs B2C differences, 7-Stage Sales Cycle, and how to work with buying centers. Learners also explore CRM hygiene principles.
Learners explore buyer journey stages, match them with role-specific messaging, and align content types with sales stages.
Teaches learners how generative AI is changing prospecting, discovery, and buyer expectations.
B2B Sales Expert
Master storytelling, negotiation, objection handling, outreach sequencing, and success measurement. Based on tested and proven frameworks.
B2B Sales Master
For advanced practitioners. Learn to build full-funnel strategies, forecast pipeline, coach others, and lead strategic sales planning.
Learners apply everything they've mastered by completing a realistic, end-to-end B2B sales scenario. Includes prospecting, discovery, objection handling, proposal, negotiation, and post-sale strategy creation.
B2B enterprise deals often hinge on navigating complex buying structures. This chapter demystifies how procurement functions, who sits on the buying committee, and how sellers can influence decisions without overstepping boundaries.
AI can now forecast white space, detect buyer sentiment shifts, and recommend growth paths. But only if you know how to use it. This module shows how to blend human insight with machine intelligence for long-view account growth.
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What You’ll Get
Lifetime Access
All course materials, templates, and assignments remain permanently accessible to each enrolled participant.
Certification by B2B Sales Academy
by C.Fırat Çalışkan
Receive level-specific completion certificates (Expert / Master) signed by Fırat Çalışkan, based on quiz, assignment, or Capstone submission.
Real B2B Case Studies & Templates
Each module includes frameworks from actual field-tested B2B campaigns, downloadable templates, worksheets, and sales tools.
AI-powered pitch trainer (Expert & Master only)
Access AI modules that simulate pitch calls, qualify leads, generate deal strategy prompts, and debrief closing techniques based on CRM inputs.
— FIRAT'S BLOG
Insights That Move You Forward
Explore ideas, frameworks, and real-world stories that help you think sharper and lead smarter – whether you’re closing deals or building something that lasts.
Not all brands are born to conquer — but all must earn their right to stay. In this second volume of Strategic Growth Management, I break down one of the most overlooked growth levers in business: portfolio role clarity. Whether
In today's competitive landscape, mastering the art of Go-to-Market (G2M) strategy is essential for creating unparalleled value. This article delves into the transformative power of a 2-tier G2M approach, where understanding the distinct roles of consumers, shoppers, and customers can
Distribution & Availability: So, you made your portfolio roles analyses and now very well know what part of the business to boost, what part to drive, what part to milk, with which part to defend your space and which part
Profitable growth is always possible — but never without focus. In this first volume of Strategic Growth Management, I share core lessons from my two-decade journey as a commercial executive, beginning with the concept of ‘Right-to-Win.’ It’s not just about
In today's fast-paced market, innovation is crucial for CPG companies to remain relevant and deliver long-term shareholder returns. But not all innovations are equal. This article explores the critical distinction between disruptive and incremental innovation, highlighting how disruptive innovations can
Have you ever wondered why individuals with military backgrounds often excel in business? The parallels between warfare strategies and competitive business tactics are striking. In this article, we explore the challenges global companies face against agile local rivals and the
March 14, 2018 After spending close to 20 years working in a CPG giant like P&G where you do not question time tested (for more than 180 years) business models, strategies and activity systems; these days I am having quite
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