About – Firat Caliskan

— Empowering Your Sales Journey

Turning Strategic Insight Into Actionable Growth.

I help businesses and professionals grow by aligning insight with execution across B2B sales, go-to-market strategy, and leadership.

About Fırat

25+ years in commercial strategy
Ex-P&G Global Go-To-Market Leader
Startup founder and advisor
Cross-sector strategist: FMCG, Tech, Consulting
Author of "The Sigmoid Rider" and "The Dawn of Homo Technologicus"

1999–2017: P&G – Go-To-Market Strategy across 30+ countries.
2017–2020: Co-founder of last-mile logistics startup in Geneva.
2020–2023: Chief Commercial Officer – Multi-sector family holding
2023–Present: Founder of B2B Sales Academy and author.

MISSION & BELIEFS

My Mission

Bridge the gap between insight and execution
Build confident sales teams and strategic thinkers
Equip people with tools that outlive the project

My Beliefs

Strategy should be clear, not cryptic
Sales is a conversation, not a conversion
Growth must be sustainable, not sporadic

What I Believe

— CREDENTIALS & SOCIAL PROOF

Credibility You Can Trust

Firat is a clear cut high potential leader. His managerial skills are very broad and balanced, which makes him a very well rounded business man. He is very sharp and structured in both Strategic thinking and Execution / planning. He is also excellent in people management, always finding creative ways to motivate and reward his people. It has been a pleasure and an honnor to work with Firat for the past 2 years, Firat is one of the main "fathers" of the transformation and dramatic acceleration of P&G business in Turkey. I am sure that Firat will do great in the new role he is taking over, and it will make him a real international executive.

Antoine Brun

Senior Vice President - Sales & Digital Europe @ Procter and Gamble

Firat is a great leader and sales director whose passion for the business and his people is truly contagious. I had the please working with Firat and his sales organization in the P&G Global Development Markets & Brands business, where Firat managed the E-IMEA business. Firat turned exceptionally difficult and volatile distributor operations into a well-oiled machine, balanced to grow year-on-year despite a very difficult environment. Firat is passionate and driven with a true 'can do'-attitude and effectively blends strong strategic thinking and business skills with real care for his people. I'd love to work with and for Firat again in the future.

Johan L. Egger

Innovation Leader @ Mondelez International I ex-P&G

Fırat is a very strong leader, who created a mutual atmosphere of trust within team he works. Starting from the 1st day of my assignment, he set me a clear vision of what is expected, energized, and enabled me consistently to deliver desired business goals.

He is relentlessly candid, letting everyone know where he stands. He is very demanding, but absolutely fair, transparent, and result focused. He stretched me consistently which resulted in some achievements as I achieved in ways I never thought I could.

I always feel confident while working with him, and I’m certain that he will always be one of the top performing managers during his career.

Yetkin Tepekoylu

Vice President - P&G - Saudi Arabia Marketing and Commercial Strategies

As Corporate MS&P Director, Firat delivered exceptional results for Baby care in Turkey.

He is a very strong leader, who defines clear vision for his business, who builds the required capabilities with his team and engages passionately internally and externally.

Firat is leaving behind him a strong legacy considered as reference in our CEEMEA region.

Laurent Palacio

Procter & Gamble - Senior Vice President - Global Sales Strategy and Innovation

Years of Commercial Experience

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Satisfaction Intended

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Trained Professionals

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— BOOKS

Books by Fırat Çalışkan

The Sigmoid Rider

How to Sustain Growth in Business & Life

How to Surf the Lifecycle Curve Before It Kills Your Growth. Discover why early success is the greatest threat to your future and how to time your reinvention like an S-Curve strategist.

The Dawn of Homo Technologicus

AI, Ethics, and the Future of Human Identity

Why Elara Is No Longer Fully Human? A provocative journey into AI, identity, and the evolution of work through the eyes of a character who’s half machine, fully human, and dangerously relevant.

Work With Me