Strategic Growth Management Vol. 1
Profitable growth is always possible — but never without focus. In this first volume of Strategic Growth Management, I share core lessons from my two-decade journey as a commercial executive, beginning with the concept of ‘Right-to-Win.’ It’s not just about having a great product — it’s about having the demonstrable superiority that consumers recognize, trust, and are willing to pay for. When that’s in place, growth becomes frictionless: distribution pulls rather than pushes, pricing gains stick, and promotional pressure eases. But achieving this doesn’t just require innovation — it demands precision in product-market fit, strategic de-selection, and a deep understanding of consumer pain points. This article opens the door to a structured path for unlocking sustainable, value-driven growth — with real-life examples from the trenches of global CPG.