Billion Dollar Dilemmas – 3
In today’s fast-paced market, innovation is crucial for CPG companies to remain relevant and deliver long-term shareholder returns. But not all innovations are equal. This article explores the critical distinction between disruptive and incremental innovation, highlighting how disruptive innovations can create new markets and value networks, while incremental innovations enhance existing products. With examples like the iPhone, we delve into why incumbent companies struggle to deliver disruptive innovations and what strategies they can adopt to foster a culture of innovation. Discover how to navigate these billion-dollar dilemmas and position your company for future success.